LEVELING THE PLAYING FIELDNoordRights' purpose and set of values


NoordRights is a creative and media tech company.

Our vision is that future ownership of creative rights will be democratized. So, what does this mean in practice? We think creative rights should be living within a transparent ecosystem. Where all stakeholders can access their useful data - regardless of their negotiation power, regardless of them being a small SMB producer of TV, or a big international distribution platform with millions of followers. It’s fair, and it’s healthy for the market mechanisms and for the development of more creative output.

For us, this means contributing to a future where creative rights are being owned by a broad group of diverse and local rights holders, rather than a few gate-keeping companies.

We have a decades-long experience in system development and digitization of work-flow systems in the international creative rights field. Now we are building a platform where rights and its objects are in the center, and where the owners and users of these rights can have full overview and enjoy data access and market analytics access. The result? A shared rights administration system for future independent players in music, gaming and film & tv production.

Our approach? It is imperative that local, private, and innovative initiatives are the driving force for more equal opportunities - manifested in creative development, local-based ownership, and the further development of competence for creative industries.

We hope to contribute to a number of the UN Sustainability Goals by leveling the playing field in the creative industries. 'No Poverty', 'Good Health and Well-Being', 'Gender Equality', 'Decent Work and Economic Growth', 'Reduced Inequalities' and 'Peace, Justice and Strong Institutions'

LATEST

Together with Secretly Group (Bon Iver, Sufjan Stevens, Khruangbin, Angel Olsen, Moses Sumney, Jenny Hval, Porridge Radio, Okay Kaya, Sharon Van Etten...) we have have set up Secretly Noord, a global fully independent music distributor in the Nordics. Read more about Secretly Noord distribution here

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